In a world where stainless steel sport watches have dominated the scene, Piaget makes a bold statement by reintroducing its legendary timepiece, the Piaget Polo. Originally launched in 1979, this iconic watch is making a comeback in 2024 with the release of the Polo 79, marking Piaget’s 150th anniversary.
The Revival of an Icon
The Polo 79 pays homage to its predecessor, a watch favored by cultural icons such as Miles Davis, Andy Warhol, and Björn Borg. Alain Borgeaud, Piaget’s director of patrimony, describes it as a “timeless icon” that retains its charm while being updated for the modern era. Benjamin Comar, Piaget’s CEO, emphasizes the challenge of maintaining the original’s allure while incorporating contemporary elements.
Design and Features
The Polo 79 stays true to its roots with a solid-gold design featuring alternating gadroons that adorn the case, dial, and links. This distinctive design makes it a luxurious accessory suitable for both men and women. Yves Piaget’s vision of the watch as a “bracelet watch, not a watch bracelet” underscores its dual role as a timepiece and a piece of jewelry.
A Symbol of Change
Just as its predecessor signaled a shift in the watch industry, the Polo 79 reflects changing tastes towards more extravagant and expressive timepieces. Piaget has become synonymous with this shift, attracting collectors with its vintage pieces characterized by texture, color, and shape.
Evolution and Adaptation
While the original Polo was renowned for its thin quartz movement, the Polo 79 boasts a sleek automatic movement. The case size has also been increased to 38 millimeters, catering to contemporary preferences for larger watches. Despite these updates, the essence of the Polo remains intact, symbolizing elegance and sophistication.
Embracing Individuality
The Polo 79 embodies a departure from conventional steel sport watches, embracing boldness and individuality. Its flamboyant design challenges the status quo, appealing to collectors who seek something distinctive and unconventional.
A Tribute to Timelessness
Piaget’s new Polo 79 celebrates not only the brand’s rich heritage but also its commitment to innovation and creativity. As the watch industry evolves, the Polo remains a symbol of enduring style and sophistication, offering a refreshing alternative to mainstream trends.
In conclusion, the return of the Piaget Polo with the Polo 79 heralds a new chapter in the brand’s storied history, blending tradition with modernity to create a truly timeless masterpiece.
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