Apple Vision Pro Launch: Fans Queue Up for the New Device

Today marks the launch of the Apple Vision Pro mixed-reality headset in the United States, drawing crowds of eager fans to Apple stores across the country.

Tim Cook and Deirdre O’Brien Make an Appearance

Apple CEO Tim Cook and Senior Vice President of Retail and People Deirdre O’Brien made a special appearance at the flagship Apple store in New York City to commemorate the launch and greet customers.

Availability and Reception

While the headset was available for pre-orders starting January 19, it officially hit US stores today, offering customers the option to purchase or experience a free demo of the device. The hefty price tag of $3,500 didn’t deter enthusiasts from lining up to try out the latest innovation from Apple.

Scenes from the Launch

• In San Francisco, the first customer in line was greeted with smiles at an Apple Store.
• Across the nation, Apple employees geared up for an influx of customers as lines formed outside stores.
• Tim Cook and Deirdre O’Brien engaged with excited customers and fans at the New York City flagship store.
• Dozens of eager individuals braved the early morning hours to secure their spots in line.
• The bustling atmosphere inside the store reflected the enthusiasm as customers explored the new headset or opted for a free demo.
• Cheers erupted as the first customer made the purchase, marking a milestone for the launch.
• As the morning progressed, the initial rush subsided, but interest in the Vision Pro remained high, with intermittent waves of customers entering the store.

Varied Reception at Different Locations

While the flagship store in New York City saw substantial crowds, other Apple Stores had fewer patrons lining up. At a downtown Brooklyn location, only around 10 people were queued up before opening, offering a different perspective on the launch day experience.

As the day unfolds, the excitement surrounding the Apple Vision Pro launch continues, signaling a significant moment in the tech world and for consumers eager to explore the possibilities of mixed reality.