Meta, formerly known as Facebook, is welcoming Apple’s foray into the virtual reality (VR) market with optimism. The upcoming launch of Apple’s mixed-reality headset, the Vision Pro, has caught Meta’s attention, with executives expressing positivity about the competition.
Meta’s Optimism
According to a report from The Wall Street Journal, Meta sees Apple’s entry into the VR space not only as a validation of Mark Zuckerberg’s vision for the metaverse but also as an opportunity to attract more customers. Meta executives envision their Quest headset becoming the equivalent of Google’s Android for the metaverse.
Pricing Dynamics
One notable aspect of the competition between Meta and Apple is the significant difference in pricing. While Meta’s Quest headset is priced around $500, the Vision Pro comes with a hefty price tag of $3,500. This stark contrast in pricing could potentially sway customers towards Meta’s more affordable options.
Reaction from Users
The high price of Apple’s Vision Pro has raised eyebrows among those already immersed in the metaverse. Some Oculus users have found the idea of paying $3,499 for Apple’s headset laughable, indicating potential resistance to adopting Apple’s offering.
Apple’s Defensive Strategy
There are speculations that Apple’s entry into the VR market, particularly with the Vision Pro, serves as a defensive move against Meta. Analysts suggest that Apple is safeguarding itself against the potential popularity of augmented reality headsets by introducing its own product.
Meta’s Commitment to the Metaverse
Despite challenges and financial losses incurred by Meta’s focus on the metaverse, Mark Zuckerberg remains steadfast in his commitment to the concept. Despite losing billions in its Reality Labs division since 2019, Meta continues to invest significant resources into the metaverse project, with Zuckerberg affirming the company’s dedication to Reality Labs and the metaverse.
Future Outlook
As the competition between Meta and Apple intensifies in the VR space, the dynamics of the market are likely to evolve. With Meta’s continued investment and Apple’s entry into the market, the metaverse landscape is poised for significant developments in the coming years.
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